Initial thoughts on: Dubblefilm’s Bubblegum

No, this is not a review of some random confectionary, but it’s actually my initial thoughts on a re-purposed film called Bubblegum by the team at Dubblefilm.

According to their website, Bubblegum is a colour 35mm film with added tone, that produces sweet colours (pink, blue or purple depending on lighting conditions) to spark your visual taste buds.

I’ve now shot two rolls of the stuff. One earlier this year during a very sunny period in May and the other more recently, during the height of Autumn, on a bright, albeit freezing cold day.

Now, I believe the outcome of how your pictures look is most likely decided during the developing process. Both the roles I have fired off came back from the same lab with a slightly greenish tint, rather than the pink, blue or purple that I was expecting.

None the less, with a little white balance correction, I got the desired effect I was after.

Some people may believe that editing the colours on analogue photos is defeating the object of shooting film.  That’s a fair point I guess if you are a purist.

However, I’m not and I personally believe that if you have the tools, a little bit of photoshopping here and there, is not to be snuffed at.

What matters to me is the final image and whether that photograph is taken digitally or through the use of some re-purposed 35mm film, I’m not going to get my knickers in a twist about the purity of film – especially if I am shooting with something as unpredictable as Bubblegum.

The truth of the matter is, if you are sharing scanned images online, then there are so many variables such as exposure, colour balance and the tone of how that image looks, that have been decided for you during the digital process – essentially meaning, it’s all out of your hands.

And due to the haphazard nature of Bubblegum, I would encourage users to experiment with their photographs.

I for one ended up with images that are in a complete contrast of how they would normally look had I shot them another way – so for me that is part of the appeal with Bubblegum.

It encourages you, actually no, let me rephrase that. It actively pushes you to go places and explore areas that you’d normally avoid.

For that alone, it gets a solid thumbs up from me.  I’m not sure I would shoot a wedding or a headshot session with the stuff.  But for family holidays, days out and the like, it’s a lot of fun.

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